advertising & media planning

omerge alliances created and planned media for the Fall ’21 new york theological seminary ad campaign. this included competitive analysis, social listening, creative development and digital media planning. the campaign’s goal is to expand awareness of the virtual program offerings and to increase the number of applications, and subsequent registrations.

omerge alliances advertising strategy integrated the range of potential programs and students in the ads themselves, and smart audience segmentation strategies to appeal to the range of potential students from 25-54 globally.

virtual event creation

omerge alliances programmed and produced ovia health’s stressless fest 2021. this event was held on thursday, june 3, 2021 from 12:30pm-02:00pm est, was a virtual learning event for mothers, parent prospects, ttc parents and wellness seekers, to gain insights and share knowledge on such as mental health, sleep, exercise and wellness overall.

we selected a mixture of influencers and micro-influencers to expand and diversify reach, in addition to expose the ovia health brand name to niche mom subgroups across social media platforms. such talent was included as amanda mckay | self care coach for moms. mom of 4 under 4, denise albert | co-founder themoms.com, journalist. entrepreneur. cancer survivor and advocate. mom of 2, dinah eke | clinical research professional, blogger & mama of 2, dr. angela holliday-bell | certified clinical sleep specialist and board certified pediatrician, faith hunter | author • meditation & yoga instructor, jennifer carson |sleep & well-being specialist. mom of 2 and leasa wright | certified prenatal yoga instructor (rpyt) and sound healing practitioner.

omerge alliances program strategy included a diversity of content included consumer-engagement quizzes, conversations, an opening meditation and closing affirmation.

virtual event creation

omerge alliances created essence’s first-ever virtual event in 2020.
using the brand’s wellness house property, our goal was to deliver a world-class virtual event appealing to multiple generations of black women from the diaspora, living in the u.s. and globally, encouraging a healthy lifestyle in every aspect of mind, body & spirit. Our groundbreaking work laid the foundation for a critical experiential strategy that contributed to the growth of the company amidst the covid-19 pandemic.

experiential marketing leadership

omerge alliances led development for the first-ever essence wellness house held at essence festival 2019 in new orleans.  we developed programming strategy, identified health & wellness advocates & speakers, managed all booking, managed production, marketing & promotion. the event sold out 1 week prior for 600+ ticket purchasers.

sponsorship marketing leadership: wellness events

omerge alliances led sponsorship marketing strategy for the 2018 asheville yoga festival. we developed category strategy, made outreach to over 40 wellness, fitness apparel, and health-oriented brands over the course of 5 months, and secured Dr. Haushcka, Namaste Interactive and Yoga Outlet to provide financial and in-kind sponsorship contributions.

marketing project leadership

omerge alliances leads programming strategy and overall project management for  essence festival’s daytime experiences including center stage and beauty & style, attracting 150k people daily every july 4th weekend.  historically, we have also project managed their path to power and essence eats experiences. we design program strategy as well as orchestrate editorial, marketing, promotions, sponsorship and production to ensure these events deliver the best-in-class consumer centric experiences in the world.

custom branded promotional product

omerge alliances led partnership marketing strategy for media storm client WGN America’s new original show “Outsiders” to secure a promotional partner to amplify show launch awareness.  we succeeded in closing a partnership with America’s top-selling moonshine brand, Ole Smoky Moonshine, who created a custom branded product bearing the TV shows name and sold it nationally as well as engaged customers via a consumer sweepstakes offering a trip to the Ole Smoky distillery in Gatlinburg, TN.

film brand partnership

to drive brand relevance and affinity, we proposed that IMAN cosmetics partner with about last night starring kevin hart, michael early, regina hall and joy bryant.

we led studio negotiations and managed promotional plan development and led execution which included print and digital advertising, retail events at Walgreens, a national sweepstakes, and two screenings in NYC and Chicago, including a promotional execution with hellobeautiful.com. IMAN tied this launch to a new lip collection with products titled after themes in the film, e.g. Taboo, Flirtatious, Kinky Pink, and Scandalous, and as a result drove sales through the entertainment alignment. 

retail/television show partnership

to augment the limited marketing budget for media storm agency client fx networks’ season 2 of justified, omerge alliances negotiated and managed partnership with national retail chain, True Religion Jeans.

justified gained exposure via in-store windows, purchase bags and online, while fx integrated true religion into cross channel promo spots, online and via consumer sweeps.

new product launch event

omerge alliances was hired by iman cosmetics’ to launch its femme fatale collection in spring 2015 to beauty bloggers.  we connected, managed and produced iman cosmetics exclusive beauty blogger event attended by 26 esteemed nyc-based bloggers and 16 virtual bloggers via a live stream from london, chicago, la, st. louis, tampa, among other cities. the intimate, invite-only affair featured globally inspired music, decor and cuisine in line with the internationally inspired new collection. the event also offered guests a twitter live cast and four beauty stations with iman cosmetics’ makeup artists offering makeovers to bloggers using the femme fatale collection, photo captured at branded step & repeat or instagram poster. the distribution of the event’s press release resulted in event and collection coverage exposure via 261 websites garnering over 72mm impressions. the event’s hashtag, #imanfemmefatale reached 54k accounts attracting 99k impressions during the event.

brand event marketing & sales activation

omerge alliances led all design, creative development & production, pricing promotions, social media leadership and floor management of the sales team for  andre walker’s first-ever international hair show bronner brothers’ booth activation.

national sweepstakes

omerge alliances concepted national engagement campaign fall into beauty. in 2015 and 2016, omerge alliances identified relevant beauty brands, pursued partnership, managed sweepstakes execution and paid & organic media buy. through fall into beauty, 17 winners received free products from spafinder wellness 365, iman cosmetics, andre walker hair and me & the girls skincare. 2015 results = 9195 page visits, 3097 entrants, 1662 opting in to receive future communications, with increased social growth for omerge alliances of 444% pinterest, 110% twitter, 91% facebook, 14% instagram and 3% tumblr growth..

brand launch at retail

in 2015, we provided overarching general marketing counsel pertaining to marketing launch at target, google adwords & email marketing, website redesign and relaunch, event activation at nzuri and bronner bros hair show, and social media strategy. we provided best practices marketing expertise to aid the new andre walker hair brand with a faster and more lucrative launch.

brand development

influencer campaign