o projects

o projects

an “o” is never-ending and constantly evolving.  we help your brand growth by reaching consumers through our strategic & ethical approach. 

advertising & media planning

omerge alliances created and planned media for the Fall ’21 new york theological seminary ad campaign. this included competitive analysis, social listening, creative development and digital media planning. the campaign’s goal is to expand awareness of the virtual program offerings and to increase the number of applications, and subsequent registrations.

omerge alliances advertising strategy integrated the range of potential programs and students in the ads themselves, and smart audience segmentation strategies to appeal to the range of potential students from 25-54 globally.

virtual event creation

omerge alliances programmed and produced ovia health’s stressless fest 2021. this event was held on thursday, june 3, 2021 from 12:30pm-02:00pm est, was a virtual learning event for mothers, parent prospects, ttc parents and wellness seekers, to gain insights and share knowledge on such as mental health, sleep, exercise and wellness overall.

we selected a mixture of influencers and micro-influencers to expand and diversify reach, in addition to expose the ovia health brand name to niche mom subgroups across social media platforms. such talent was included as amanda mckay | self care coach for moms. mom of 4 under 4, denise albert | co-founder themoms.com, journalist. entrepreneur. cancer survivor and advocate. mom of 2, dinah eke | clinical research professional, blogger & mama of 2, dr. angela holliday-bell | certified clinical sleep specialist and board certified pediatrician, faith hunter | author • meditation & yoga instructor, jennifer carson |sleep & well-being specialist. mom of 2 and leasa wright | certified prenatal yoga instructor (rpyt) and sound healing practitioner.

omerge alliances program strategy included a diversity of content included consumer-engagement quizzes, conversations, an opening meditation and closing affirmation.

virtual event creation

omerge alliances created essence’s first-ever virtual event in 2020.
using the brand’s wellness house property, our goal was to deliver a world-class virtual event appealing to multiple generations of black women from the diaspora, living in the u.s. and globally, encouraging a healthy lifestyle in every aspect of mind, body & spirit. Our groundbreaking work laid the foundation for a critical experiential strategy that contributed to the growth of the company amidst the covid-19 pandemic.

  • five distinct virtual essence wellness house events, 110 total talent contracted and managed.
  • essence festival edition garnered 215 unique talent posts & 94MM social impressions.
  • creation and activation of new branded properties which drove audience engagement, doctor says & well necessities.
  • content strategy developed and executed featuring mental health, physical health, sexual health, relationship health, fitness, medical marijuana and cbd.

experiential marketing leadership

omerge alliances led development for the first-ever essence wellness house held at essence festival 2019 in new orleans.  we developed programming strategy, identified health & wellness advocates & speakers, managed all booking, managed production, marketing & promotion. the event sold out 1 week prior for 600+ ticket purchasers.

  • 2 Days, 2 Workout Studios, 12 Workouts of varied regimens incl. yoga, pilates, aerobics, body sculpting, kickboxing
  • 20+ featured wellness & health advocates, doctors & experts
  • Indulgent experiences for all including massage stations, custom fragrance bar, readings from The Hood Healer & Simone Bresi-Ando.
  • Wellness intensive conversations abounded around relationships, sexual health, healing broken hearts, nutrition, following your passion and medical marijuana.

sponsorship marketing leadership: wellness events

omerge alliances led sponsorship marketing strategy for the 2018 asheville yoga festival. we developed category strategy, made outreach to over 40 wellness, fitness apparel, and health-oriented brands over the course of 5 months, and secured Dr. Haushcka, Namaste Interactive and Yoga Outlet to provide financial and in-kind sponsorship contributions.

marketing project leadership

omerge alliances leads programming strategy and overall project management for  essence festival’s daytime experiences including center stage and beauty & style, attracting 150k people daily every july 4th weekend.  historically, we have also project managed their path to power and essence eats experiences. we design program strategy as well as orchestrate editorial, marketing, promotions, sponsorship and production to ensure these events deliver the best-in-class consumer centric experiences in the world.

custom branded promotional product

omerge alliances led partnership marketing strategy for media storm client WGN America’s new original show “Outsiders” to secure a promotional partner to amplify show launch awareness.  we succeeded in closing a partnership with America’s top-selling moonshine brand, Ole Smoky Moonshine, who created a custom branded product bearing the TV shows name and sold it nationally as well as engaged customers via a consumer sweepstakes offering a trip to the Ole Smoky distillery in Gatlinburg, TN.

film brand partnership

to drive brand relevance and affinity, we proposed that IMAN cosmetics partner with about last night starring kevin hart, michael early, regina hall and joy bryant.

we led studio negotiations and managed promotional plan development and led execution which included print and digital advertising, retail events at Walgreens, a national sweepstakes, and two screenings in NYC and Chicago, including a promotional execution with hellobeautiful.com. IMAN tied this launch to a new lip collection with products titled after themes in the film, e.g. Taboo, Flirtatious, Kinky Pink, and Scandalous, and as a result drove sales through the entertainment alignment. 

retail/television show partnership

to augment the limited marketing budget for media storm agency client fx networks’ season 2 of justified, omerge alliances negotiated and managed partnership with national retail chain, True Religion Jeans.

justified gained exposure via in-store windows, purchase bags and online, while fx integrated true religion into cross channel promo spots, online and via consumer sweeps.

new product launch event

omerge alliances was hired by iman cosmetics’ to launch its femme fatale collection in spring 2015 to beauty bloggers.  we connected, managed and produced iman cosmetics exclusive beauty blogger event attended by 26 esteemed nyc-based bloggers and 16 virtual bloggers via a live stream from london, chicago, la, st. louis, tampa, among other cities. the intimate, invite-only affair featured globally inspired music, decor and cuisine in line with the internationally inspired new collection. the event also offered guests a twitter live cast and four beauty stations with iman cosmetics’ makeup artists offering makeovers to bloggers using the femme fatale collection, photo captured at branded step & repeat or instagram poster. the distribution of the event’s press release resulted in event and collection coverage exposure via 261 websites garnering over 72mm impressions. the event’s hashtag, #imanfemmefatale reached 54k accounts attracting 99k impressions during the event.

brand event marketing & sales activation

omerge alliances led all design, creative development & production, pricing promotions, social media leadership and floor management of the sales team for  andre walker’s first-ever international hair show bronner brothers’ booth activation.

national sweepstakes

omerge alliances concepted national engagement campaign fall into beauty. in 2015 and 2016, omerge alliances identified relevant beauty brands, pursued partnership, managed sweepstakes execution and paid & organic media buy. through fall into beauty, 17 winners received free products from spafinder wellness 365, iman cosmetics, andre walker hair and me & the girls skincare. 2015 results = 9195 page visits, 3097 entrants, 1662 opting in to receive future communications, with increased social growth for omerge alliances of 444% pinterest, 110% twitter, 91% facebook, 14% instagram and 3% tumblr growth..

brand launch at retail

in 2015, we provided overarching general marketing counsel pertaining to marketing launch at target, google adwords & email marketing, website redesign and relaunch, event activation at nzuri and bronner bros hair show, and social media strategy. we provided best practices marketing expertise to aid the new andre walker hair brand with a faster and more lucrative launch.

brand development

a fierce Detroit-based entrepreneur wanted to enter the highly competitive hair extensions market with no brand identity or equity or product sales/consumer demand. leveraging marketing research into market insights, we developed a unique brand proposition around confidence.  we managed website development, beauty blogger influencer outreach, pr, sales promotions, sweepstakes, digital ad and email campaigns. within year 1, efforts resulted in a nationally recognized consumer brand with 50k video views from custom-created blogger reviews, 30k+ instagram, 3.6k facebook, 2k twitter followers, and a profitable online and brick and mortar location.

influencer campaign

authentic was content needed to be created to generate word of mouth and seo. omerge alliances contacted 35 bloggers on behalf of client in pursuit of bloggers to create favorable product reviews. six bloggers agreed to create posts, resulting over 60k+ video views, which proved valuable to a brand only in its first 18 months of business.


olivia scott is a force. producing the ESSENCE festival each year requires a dedicated, smart and nimble team. we truly appreciate olivia and omerge alliances for their leadership in programming development and project management for multiple ESSENCE festival experiences. and all with a smile! they contribute valuable diligence, creativity, reliability, professionalism and a stellar work ethic to our team.

joy profet, coo, essence ventures

running a media agency in today’s world is challenging in every way . so, it’s helpful to have team members we can count on to add value and think client-first.  we appreciate olivia’s thought leadership, expertise, work ethic & creativity in partnership marketing strategy & execution for our clients.

craig woerz, founder/managing partner, media storm

olivia’s ability to lead execution of marketing campaigns is organized, effective and respected. plus, she brings wonderful energy to any environment. a jewel.

lisa price, founder, carol’s daughter

olivia is an exceptional talent. she worked with me at clear channel/live nation and always exceeded my expectations and those of our clients. but equally important is that olivia is the kind of person that you like working with on an everyday basis. she rolls up her sleeves and does what is necessary to succeed. she is smart, energetic, honest and has a work ethic that is second to none. i would work with olivia on any project or assignment and hold her in the highest regard both personally and professionally

bruce eskowitz, chief operating officer, red light management

we appreciate olivia & omerge alliances for their dedicated commitment to deliver relevant and impactful entertainment campaigns for our business, for operating with a high level of integrity & transparency in all they do.

desiree reid, general manager, iman cosmetics

i have been working with omerge alliances for almost a year. the changes to my business have been amazing. the attention to detail, quick follow-up and constant opportunities presented by omerge have made significant changes to the growth and expansion of my business. their ability to identify unique branding and marketing opportunities have grown the pooka brand locally and nationally. they offer unique, creative marketing solutions and are masters at implementing the campaigns from conception to completion. i am a truly satisfied customer 🙂

dawn fitch, ceo & founder, pooka pure & simple

i’ve had the pleasure of working with olivia scott and omerge alliances for the past 6 months, and one of the best decisions that i made was to have brought her on board. she has impressed me with her professionalism, honesty and ability to deliver what she promises. her drive to help us build a successful brand is nothing short of amazing!

malesa plater, ceo, limelight extensions distributors, llc

the electrifying and energized o as olivia scott is a mandated connection any organization thirsts to obtain. initial intervention, determination and wisdom to achieve the highest level of excellence and obtain the clients needs are the greatest strengths. absolutely, she listens and moves ideas without hesitation to a reality.

marceline williams, founder, prayer garden of memphis

as an independent artist and owner of my own record label i needed to find the very best person to add to the team! olivia was and is that person. she’s only been working with our company for a few months and in that time has proven to be a wonderful addition and a valuable asset. she brings new concepts and ideas that are always fresh and creative. her work ethic and professionalism are top notch. i look forward to many more years of our building together.

kelli sae, independent artist/owner/ceo of kwurk entertainment

in my experience from working closely with olivia, she has shown herself to be a big picture thinker who brings a broad spectrum of contacts, a depth of expertise and a keen understanding of how to accomplish a client’s goals to the table. she is a tremendous team motivator and gets the job done despite obstacles and challenges along the way. i think the world of her.

jody l. miller, president/ceo, jlm pr, inc

olivia managed all of our sponsorships in the first two years because we launched a partnership with live nation. she’s experienced, smart, diplomatic, focused on her work and productive. in fact, i learned most of what i know about managing sponsors from her and still seek her advice from time to time. she is a+ and i recommend her without reservation

will griffin, president/ceo, hip hop on demand networks

i have only good things to say about olivia scott. she is a dedicated and talented professional who works tirelessly to achieve the goals of her clients. her attention to detail and enthusiasm to do the job right practically guarantees a successful result. anytime there is a challenge or a problem, olivia is there with a solution. i very much appreciate her hard work and dedication and do not hesitate in recommending her. omerge alliances will get the job done.

lamont graves, onsite meeting management, president/founder

what sets olivia apart from anyone else i have ever known is her unwavering loyalty and trust. in every environment that i have interacted with her, she consistently operates with the highest level of integrity and fairness. she is, unquestionably, a leader, an innovator, and consummate professional in all that she does.

rebecca ward, senior associate, booz allen hamilton

the great scott, as i affectionately call her, is one of the most outstanding talents i worked with in my career. her attention to detail, communication style, work ethic, and overall business ethics and polish are among the best in the business. any organization that commissions her services will be hooked.

andy peikon,vice president, sales, live nation

throughout her 4-year tenure at live nation, olivia turned any and all programs in her domain into pure gold. whether it was a $500k or $10mm client, she sank her heart and skills into it, and ensured that she and her team consistently overdelivered on behalf of live nation. our clients, including hilton, wrigley, motorola, ing, blimpie, among others, absolutely loved her and sang her praises. of particular note is her work ethic. i’ve personally seen her roll up her sleeves and does what it takes to ensure a stellar result. she leaves no stones unturned when it comes to delivery.iwholeheartedly recommend olivia, and know that there is no program that olivia cannot conquer and succeed.

maureen ford, president of local sales, live nation

one of the best decisions i’ve made in my career was to hire olivia to head up and lead all marketing, event, and brand extension businesses for vibe media group. her experience, vision and creativity in developing key initiatives were nothing short of brilliant. but for me, her best asset lies in her ability to reach across different departments, clients, and vendors and inspire all stakeholders to come together with a common purpose and objective. her leadership in fostering communication always led not only a well-defined mission, but also to outstanding execution. and it is this that makes olivia the ultimate professional. her ability to marshal resources to projects and manage a team of professionals during the vital execution stage always provided a comfort level to vibe’s marketing partners and executive team. olivia knows that taking on the responsibility of key initiative, means taking on accountability at the same time and i can assure you, that this quality always resonates on every assignment she takes on.

steve aaron, former ceo of vibe media group

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